What Is A Post

A post is an article on your website written much like print media such as newspapers or magazines. These provide fresh content for the visitors to engage with and increase the return visits to your website. They also provide organic traffic to your website through search engines. Many visitors will find and enter your website through clicking a post link via search engines and social media rather than the home page.  

What Is An Archive

WordPress uses an Archive to display a list of posts created on the site by the author(s). These lists can be filtered by terms such as categories, tags, authors, and dates. An Archive is different from a Page or Post as it is querying the database to automatically display the content dynamically. You do not need to edit this page directly. The Archive Template can be styled into grids and other layouts by your theme.

What Is A Category

Categories are used to query posts of similar content in the archive template. They can be named, and added to your menu for easy navigation by your visitors. (Example: News, Sports, Lifestyle, Events, Weather)

What Is A Permalink

A permalink or “slug” is the permanent URL of your post on your website. These are set up in WordPress. Navigate to Dashboard > Settings > Permalinks. Permalinks can be set up in a variety of ways. A simple common option is to use the post name. When creating your posts, the post title will generate a permalink automatically. These can be edited from the settings. Permalinks should be all lowercase and hyphenated with no spaces. The permalink should not be changed once the post has been indexed on search engines unless you create a redirect to the new location.